This October, you’re invited to join Hard Rock Hotel Maldives in the fight against breast cancer through the PINKTOBER campaign. As part of Hard Rock International’s global effort, which has raised over $12 million—including $1.3 million last year—you can make a difference while enjoying your stay in paradise and be part of something meaningful this Breast Cancer Awareness Month!

This year, you’re invited to be part of Hard Rock International’s impactful PINKTOBER campaign. It kicks off with a $100,000 donation to the American Cancer Society, supporting essential advocacy, research, and patient care. At Hard Rock Hotel Maldives and Hard Rock Cafe Maldives, you can join in on special events where a portion of the proceeds will be donated to the Cancer Society of Maldives. Together, we can raise awareness and make a real difference in the fight against breast cancer, both globally and locally.

Community members and guests who want to show their support and participate in  PINKTOBER can visit Hard Rock Hotel Maldives and Hard Rock Cafe Maldives and take part in fundraising activities benefiting the American Cancer Society and the Cancer Society of  Maldives. 

Upcoming local events and offers include: 

•  Pinktober Pink Fun Run on the 19 October at 4.00 pm at the Marina at  CROSSROADS 

•  Pinktober Silent Auction to mark World Mammography Day on 19 October at 06.00 pm at Hard Rock Cafe with live music and entertainment.

Partnerships With a Purpose: Lionel Messi and Oracle Red Bull Racing

In honour of PINKTOBER, Hard Rock International is collaborating with its esteemed global partners to present a once-in-a-lifetime auction of rare and exclusive items, running from 1 October through 22 November 2024, on QTEGO. All proceeds will benefit the Hard  Rock Heals Foundation, supporting breast cancer awareness and research efforts worldwide.  This year’s auction is set to make history, offering items never available before to the public.  Among the highlights, global soccer icon and Hard Rock brand ambassador Lionel Messi will donate a pair of autographed pink cleats worn during a historic Inter Miami CF match. This marks an extraordinary opportunity for fans and collectors alike to own a piece of Messi’s legacy while contributing to a vital cause.