The Travel Creators Exchange 2024 concluded today at the JEN Maldives Malé by Shangri-La, bringing together Maldives-based travel creators for a dynamic event focused on networking and collaboration. The event serves as a platform for fostering connections, idea-sharing, and establishing lasting partnerships to expand opportunities and monetise content.

The chief guest for the occasion was Mr Ibrahim Faisal, the Tourism Minister of the Maldives, who graced the event alongside the Managing Director of Maldives Marketing & Public Relations Corporation (MMPRC), Ms Fathimath Thaufeeq.

Distinguished speakers at the event covered a range of topics, with Zihuny Rasheed, Deputy Managing Director of MMPRC, delving into the “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” Abdul Aleem Abdul Gafoors shared insights on “How to Monetise Content” and detailed the influencer programme of Maldives Getaways. Suresh Dissanayake, Assistant Vice President of Sales & Marketing at Heritance Aarah & Adaaran Resorts, brought his nearly two decades of experience to shed light on “What does a Sales and Marketing Director Do?” Vishal Amir Ahmed, a versatile cinematographer and content creator associated with Various Arts Studio, provided insights into “Who is a Content Creator.” Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, drew on his over 23 years of hospitality industry experience to discuss “The Role of Content in Tourism Marketing.”

The event provided content creators a platform to connect with resort sales and marketing professionals, fostering collaboration.

The event, organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, aimed to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.